Presidential address SPUDM 2024

Based on Eldad Yechiam‘s presidential address at SPUDM 2024 in Vienna, a paper was published in the JDM journal:

Abstract: Recent meta-analyses suggest that certain drugs act as cognitive enhancers and can increase attentional investment and performance even for healthy adults. The current review examines the potential of behavioral economics enhancers (BEEs) for similarly improving cognitive performance and judgments. Traditionally, behavioral economics theory has adopted a skeptical approach regarding the notion of whether individuals can overcome judgment biases through variables that increase cognitive effort. We focus mostly on the effects of two BEEs: incentivization and losses. Summarizing results from different meta-analyses, we find a small but robust positive effect size for BEEs, with comparable effect sizes to those found in studies of pharmacological cognitive enhancers.

Yechiam, E. (2024). Behavioral economics enhancers. Judgment and Decision Making, 19, e12. DOI:

JDM in times of the new corona virus

Ido Erev has a piece in the New York Times entitle “Complacency, Not Panic, Is the Real Danger” – it will serve as a piece for the presidential column. 

Stay safe!

Said piece got published now in the JDM Journal:

Money makes the world go round, and basic research can help

As the adage goes, “money makes the world go round” – but which direction does it spin? This analysis considers how basic decision research can help us work out how to answer this question. It suggests that the difficulty of deriving clear predictions based on existing decision research is at least partly rooted in two restrictive conventions. The first is the focus on deviations from rational choice, and the effort to capture observed deviations by assuming subjective value functions. While it is difficult to reject the hypothesis that choice behavior reflects the weighting of subjective values, it is not clear that it advances the derivation of useful predictions. A second restrictive convention is the focus on objective hypothesis testing, which favors analyses that evaluate small refinements of the popular models. The potential benefits of relaxing these conventions are considered, with reference to recent choice prediction competitions that facilitate the exploration of distinct assumptions and model development techniques. The winners in these competitions assume very different decision processes than those assumed by the popular “subjective functions” models. The relationship of the results to the big data revolution is discussed.

What’s my motivation? Presidential column Barbara Summers

“Before you criticize someone, you should walk a mile in their shoes.”

If we want to understand others’ behavior we need to understand their motivation. In English we say we need to try to put ourselves in their shoes.

There can sometimes be difficulties in understanding motivations in the real-world. In applied research you often have to make sure you have understood someone’s motivation rather than just observed and come up with an explanation for their behavior – if you don’t understand their model of the world then any ideas for interventions might not have the effect you expect, or might not be generalizable.

I first came across the problems of understanding others’ motivations at the start of my academic career, when studying trade credit. This is a big thing economically – the opening words of my thesis were “trade credit is pervasive in the global economy” and apart from being one of the best phrases I’ve come up with (don’t come up with them often) it’s also true. At the time I did this work the late payment of commercial debt was a major issue in the UK, and some of this work was supplying evidence to government on what might help.

Trade credit is primarily about sales between organizations. When one organization buys goods and services from another usually an invoice is sent and the recipient pays it. Typically in the UK invoices give customers 30 days to pay, either from the invoice date or from the end of the month. The time the customer is given to pay is known as the credit terms.

Although 30 day terms are common, some organizations do try to incentivize people to pay sooner, for example offering a discount of 2% if the invoice is paid in 10 days. This might not sound a lot, but if you don’t take the discount you are paying a lot for the extra days of credit – the equivalent annual interest rate is around 40%! Based on this the literature (largely US based) saw firms that did not take early payment discount as in financial difficulty.

HOWEVER, when we look at framing or talk to firms it is not this easy. Although the implicit interest rate is high if the discount is not taken, the actual value of the price reduction can be small, and firms might find it uneconomic to take it. Also there is the issue of costs – someone might have to arrange payment in a small firm, and there may be a cost for making a payment from a business bank account (there certainly was in those days in the UK)

here the motivation of the individuals in the situation isn’t what was thought (indeed they didn’t generally make use of the academic finance theory model of the situation or even see implicit interest as an issue) so the meaning of their behaviour was different to that expected

Another area I’ve done work in is pensions. Auto-enrolment in the UK started in 2012 and I did work with NEST (the pension provider set up by the government to make sure everyone had access to a pension provider when auto-enrolment was introduced) in the run up to it.

NEST wanted to understand their potential customers – how did they view pension saving and what was the best way to communicate the ideas to people? What aspects might cause them concern?

The general view of these potential pension scheme members was that they were “risk averse” and worried by pension investment. NEST’s research looked into this – checking what people actually thought in a series of deliberative focus groups and interviews. People very much see pensions as associated with being prudent and conservative – it is implicitly about safety and securing the future. A common metaphor used was a penny rolling down the hill:

‘It’s like a snowball at the top of a hill, by the time it rolls down to the bottom…it started with £10 at the top [per month payments] and halfway down it has turned to £40 [per month], and it’s huge by the time it gets to the bottom…perhaps a 65-year old man at the bottom?’

Given this characterization (which would be a prevention focus in regulatory focus terms) the current trend in pensions is problematic. The UK, along with many developed economies, has seen changes in pension provision in recent times; there has been a reduction in what are called Defined Benefit (DB) schemes, where people get a pension based on their salary and the years they have worked, and an increase in Defined Contribution (DC) schemes, where people make contributions into a pension “pot” which they can use later in life to support them in retirement. This gives individuals uncertainty at two levels; how much will their “pot” grow during their working life, and what sort of level of income would they be able to have to cover their years in retirement?

Another problem was that not everyone realizes pension contributions are invested, and people generally felt that pensions and investment just shouldn’t mix. This seemed to link to the idea that some products were suitable for some purposes but not others and linked to regulatory focus. People just felt that pensions were about making things secure in old age and investments were not a “safe” approach. This could link to the problems people have with probabilistic outcomes – they didn’t feel the “best chance” of a good outcome was a good way to make decisions in such an important area, and with a lot of money.

This uncertainty is more of a problem for those who are less well off. Here’s an example of their thoughts:

‘I’d like to be secure; I don’t like taking risks unnecessarily. Maybe if I had the money and could put a bit aside and take a risk on that I’d do it, but I need to have security’

People felt interim losses to their pension investments represented a failure by the provider, rather than being expected sometimes when money is invested. For those living on tight budgets losses and opportunity costs are particularly salient, and taking a risk with money, given the opportunity costs, is hard for some:

‘In my mind I’d love to put away a certain amount a month or whatever for rainy days or future but there’s just never enough, there’s always something to go out on.’

although these individuals can be described as “loss averse”, their circumstances do make losses and opportunity costs more salient than for some other sections of the population: there seems to be more than just a preference behind their behavior

As a final example, let’s look at tax avoidance. Tax is an interesting area with there being two different approaches people can take to not paying it; tax avoidance and tax evasion. Tax evasion is illegal, but tax avoidance finds ways to not pay tax within the “letter of the law”, say by looking for interpretations of the legal wording that might support a lower tax payment. In jurisdictions like the UK where the exact meaning of law is often unclear, knowledge of what will be found acceptable or unacceptable in law sometimes requires a court case to reach a decision (just look up tax and Jaffa Cakes on the internet to see an example!), so this is a viable approach.

Attitudes to tax avoidance have changed a lot over time. As a UK example, take this quote from Lord Clyde in 1929:

“No man in this country is under the smallest obligation, moral or other, so to arrange his legal relations to his business or to his property as to enable the Inland Revenue to put the largest possible shovel into his stores.”

In recent times tax avoidance has been an issue that raises public concern in many countries. In the UK there has been particular concern about the tax paid by corporations, and there have even been demonstrations about tax loopholes and companies that don’t pay tax. People have increasingly taken the view that companies and rich individuals should pay their “fair share of tax” and this has been discussed as an ethical issue. This issue is being taken seriously by governments with the G20 initiating a project with the OECD (BEPS – base erosion & profit shifting) in 2012 to look at the ways multinationals exploit differences in tax rules across countries and with bodies like the UK’s Public Accounts Committee in 2015 arguing for new offenses to penalize those advising companies and individuals on avoiding tax.

So is there an ethical dimension to tax? If there is, where does this leave the tax practitioner? The fact that there are calls for individuals and firms to behave differently in some way to something that might be considered legal suggests that the law is not fully embodying what is required for moral behavior. The fact that law is interpretable in jurisdictions like the UK certainly leaves this possibility open. Calls for different behavior in tax payers on moral grounds mean that taxpayers and their advisers are being asked to view tax law through a particular moral lens and interpret it accordingly. Even if one accepts the moral duty to pay tax how should one decide how much to pay if not by inspecting the law?

A main issue for tax practitioners is that they act as agents with a professional duty to their client. In this context would it be moral to not advise a client on tax minimization on the basis that the practitioner would see paying more than minimal tax as the ethical course? Would they have to make it clear to the client that they are doing this, or is it acceptable to use omission to push the client in what is the “right” direction (in their opinion)? Is the decision on morality in the hands of the tax payer, with the tax practitioner’s role being to help them make an informed decision? How should practitioners react when things move outside what is clear in law?

here we have a situation where an additional motivation comes in that we might not usually consider – here professional obligation can limit options. This can have a stronger influence where there is a more complex and unclear situation

And finally, I quite like this addition to the old saying…

“Before you criticize someone, you should walk a mile in their shoes.”

“That way when you criticize them, you are a mile away from them and you have their shoes.”
(James Handey)

Barbara Summers (August, 2017)


Thanks to those who worked with me on the research behind this article (although all errors and omissions remain mine):
Elaine Doyle
Darren Duxbury
Jane Frecknall-Hughes
John Maule
Peter Moizer
Alan Pearman
Nicholas Wilson
Staff at NEST, Opinion Leader,

Where would JDM research be without gambles?

At JDM workshops or conferences, we are all supposed to be gamblers.  We are asked: Would you prefer a gamble with a probability of .7 to win € 75 and a probability of .3 to win € 235, or another one with a probability of .1 to win € 1000 and otherwise nothing? Would I prefer a gamble with a probability of .65 to win € 75 and a probability of .25 to win € 235, or another one with a probability of .15 to win € 1000 and otherwise nothing?

I would prefer neither. With most of these talks, if I do attend, I doze off. I think they are artificial tasks, with no links to the real world, at least not mine. Why not ask whether I prefer orange juice or beer? Whether I would choose a blind date with a bald-headed artist or a long-haired academic? That would say something about me. You could ask for my arguments, track my eyes while I am comparing the options, and find out what I pay attention to and what decision strategy I use. Ask many people, and you get really usable and interesting information.

I don’t choose between monetary gambles. Don’t I, indeed? To be honest I do: I deliberate about taking out travel insurance. Like many other people, I prefer certainty to gambles. If I take the insurance, I want to pay just enough that I am certain that I will win out if I have to claim. But often no such certainty can be had, and I tend to travel un-insured. The lack of certainty is manifest especially in health care. Let me illustrate this with a real world example (violating the rule that you should not argue from your own experience, or use “I know somebody who” arguments – but who is going to stop me!, and I hope you recognize one of your own dilemmas).

I once saw a tuberculosis consultant, with who I had the following conversation: Consultant: your test, which we asked you to come in for because somebody in your vicinity was found to have active TB, was positive. So take these pills for the next month, and do not combine them with alcohol or any other drug. Me: What does that mean: my test was positive? Consultant: That means that you have anti-bodies to TB, which suggests that you may have latent TB. Me: If you say ‘suggests that you may’, what chances are you talking about, how likely is it that I actually have it? Consultant: You do not have it now, and the anti-bodies may be the result of an earlier exposure to TB; the chances that you will develop it given this positive test are 5 %. Me: That is a low chance of a future event. And what do these pills do, are they any good at lowering those chances? Consultant: They are not foolproof; it is estimated that they lower the chances by 20 %. Me: So from 5 % to 4 %? Consultant (losing his composure): It would seem so, yes. Me: And are there any side effects of these pills? Consultant (sighing when realising I was a ‘difficult’ case): Yes there are possible side effects, some rather serious. He got quite uncomfortable, so I chose not to ask for specific details of the chances of each of the side effects, but announced my decision that I would not take the pills. He exclaimed: But everybody with a positive test takes them! As if that would convince me. After some more discussion he gave in, and agreed that not taking them was quite sensible, and that if I ever felt symptoms, there was still time enough to start taking them. I felt bad, for him, for being stubborn, for pretending to know better; but mostly I felt good, for not taking unnecessary medication. (For those of you who like closure: no signs of TB now, 20 years later (yet J)).

Is this gambling? The opposite: calculating, I would say. Gambling with my health, doctors would say. Am I risk averse or risk seeking? I would say the first, doctors would say the second. Interesting! What would you have done? Now if JDM researchers would study this type of gamble, their talks at conferences would be so much more interesting!

Maybe I’m stretching it. But you must admit: this is about real things, real choices (even though many people would not experience it as a choice, but just take those pills). We can find out about the probabilities of each outcome. So we can construct gambles that are not artificial, but that are about actual choices. Would we prefer to have chemo with a 70% chance of success and a 30 % chance of very serious side effects, or an operation with a 60 % chance of a cure and 40 % chance of death? As a mother, what would you prefer for your very sick child? This is the type of gamble that unfortunately many people today are faced with. It is also the type of gamble discussed at medical decision making conferences, where they present results of studies with real people facing real dilemmas. It would be a relief to hear such talks at JDM conferences and workshops too, instead of talks about winning or losing hypothetical money. You would want to know what type of people would make which choice, and why. Interesting! I would go to all those talks, and stay awake.


Cilia Witteman
July 3rd 2014

Tell politicians what we know about good decision making

Recently I was asked to give a lecture about decision making for a governmental committee that assesses furlough requests of delinquents with a preventive detention, to advise the minister of Safety and Justice.
Since in my Presidential Address in Barcelona I had told all of us that we should tell politicians what we know about good decision making, I accepted. After a period of panic because of the audience (Important People: psychiatrists, judges) and because the topic was so general (Decision making: what to say? how to limit myself?) I decided to tell them the following.

Decision makers are expected to follow normatively correct rules of probability and logic, but they most probably rather follow psycho-logic. Examples are rife: people are often inconsistent, they take irrelevant information into account, see too many ‘special cases’, often do not learn from feedback, are influenced by recent experiences, and get tired and bored.
Furtive laughter from a captive audience; stupid people! Other people, yes maybe, but you are not talking about us surely!

Then I presented them with some classic decision problems, such as the Linda problem and the Asian disease, asking for their judgments. That silenced them. I explained that they were excused, since that is what people’s mental make-up looks like – we need to use heuristics to allow us to cope with our complex environment. Also I pointed out that these problems were not completely fair – how can you not use the representativeness heuristic: Linda is obviously not just a dull bank clerk; how can you not be influenced by frames: who wants to send hundreds of people to their deaths?
I quoted Freud, who, according to the psychoanalyst Theodor Reik, had once told him that for decisions of minor importance, he always found it useful to weigh all pros and cons. In matters of vital importance however, such as the choice of a partner or profession, he thought the decision needs to come from the unconscious, from somewhere within.

Indeed, the audience approved, that is how it is with people. You can make lists of pros and cons, but in your personal life you will still decide what feels good.

Then I showed how Darwin had decided to marry. He made two lists, one in favour of marriage and one against. In favour was the possibility of having children, having a companion, musical entertainment that is good for your mood. Against were things such as no freedom, forced visits to in-laws, and loss of time. In the end the list of pros was longer than that of against, and he decided to marry. Ironically the marriage was quite unhappy.

I proposed that from a human perspective, we obviously cannot avoid using intuitions. Indeed, many in the audience were eager to report instances in which they had relied on their intuitions. They saw a delinquent, and immediately knew what to decide. They felt rather proud of themselves at that point.

They again became a bit more modest after Frederick’s Cognitive Reflection Test. It took some people quite some time to realise that a ball cannot cost 10 cents when the bat and ball together cost $1,10 and the bat costs $1,00 more than the ball; some don’t believe it to this day.
I told them that this illustrates that we tend to use our intuition first, and only sometimes, when forced or upon second thought, correct our intuitions by reflection. But also that in many instances our immediate initial response is flawed.

We discussed intuition, and I convinced them (I hope ☺) that intuitions can be correct – provided they are well learned, in Robin Hogarth’s Kind Environment. Dangers should however not be underestimated: tunnel vision, overconfidence, and premature closure. But then again reflecting can also lead to wrong conclusions, so inaccuracy is not the prerogative of intuition.

Since they decide in a group, I showed them the two views on team decision making: Two heads are better than one; versus A camel is a horse designed by a committee. I pointed out dangers of groupthink and unthinkingly follow authority (Milgram being a case in point) versus profiting from the knowledge of your superiors. The bottom-line was that it is always best not to be prejudiced, not to overestimate your own decision making skills, to remain alert and to know the pitfalls, including your personal biases.

Why am I telling you all this? To remind us all that this is what we can and should do: tell policy makers what we know about the problems with decision making.

I am not overconfident that they will take all our warnings to heart. These psychiatrists and judges will still defer to the group, they will still advise more negatively about somebody who has tattoos of bimbo’s on his forceps than about a shy mister Nobody, they will base their decision on what they did previously with a similar delinquent – but maybe, just maybe they may sometimes think twice.
If we succeed in making some policy makers think twice before they make their decision errors, that might save lots of money and sometimes lives. Although that is probably arrogant, it does keep us focused.

So keep up the good work, and let the whole world know about it!

Cilia Witteman
December, 2013

The future of EADM: Four years later

Written by Nicolao Bonini

Following SPUDM in Warsaw, Robin Hogarth addressed, in the first Presidential column, the issue of what EADM can do besides supporting SPUDM conferences. The three long-term goals that he listed all relate to how to “increase the image of decision research in Europe – to have positive effects on research funding, academic positions, and influence that reflects our unique knowledge”. There follow some comments and proposals.

1. Funding of research / teaching initiatives. This, I think, is a crucial aspect. We should do our best to foster initiatives among EADM members. One way to do so is use national funding allocated to support international cooperation (e.g. to support foreign principal investigators, incoming visiting scholars or students). Another way is to take advantage of European programmes – some are designed to strengthen relationships with extra-European countries. Those programmes could support research networks, but also European master courses, summer schools, or joint doctoral programmes. Posting news, announcing calls, or requesting collaboration on our webpage is a way to make EADM members aware of those opportunities (in Kingston-upon-Thames, the Board decided to hire a web-content manager who could also attend to these aspects). However, greater participation is needed to keep our website alive and updated. I wonder if we could do more. For example, appoint an EADM representative who would attend inception meetings at relevant European institutions, taking a propositive role as well as informing EADM members about discussions at those meetings that might be of relevance for J/DM scientists.

2. Decision research community. In the 1960s, there was a distinct European response to the growing interest in decision research, and SPUDM was its main manifestation. An article by Charles Vlek on “A Brief History of SPUDM” will be soon published on our website; future articles/comments will be welcome. We should do more to enhance our identity: not only for the benefit of young students but also for those not in academia (e.g., inform politicians and policy makers about competences available in our community – see next point). We are still collecting material, such as pictures and SPUDM programmes, that will be uploaded on our website. The aim is to give a pictorial history of that initiative and early ideas. All EADM members are encouraged to participate by sending relevant material to Michael Schulte-Mecklenbeck.

3. Beyond academia. I recall discussions with Maule, Hogarth and members of the Board/Association on how to improve the image of our research community outside academia. One suggestion was to use PR to publicize SPUDM and EADM workshops to a broader audience. This is certainly something that should be done. Let me share with you the experience of organizing SPUDM in Rovereto. We made an effort to publicize it widely (e.g., coverage in national newspapers, and national broadcasting of interviews with invited speakers). I believe that there was a substantive return on this effort. I came into contact with people from other disciplines, as well as with policy makers and various stakeholders. This could be done more systematically by a professional PR hired to publicize EADM members’ work, as was suggested many years ago. Alternatively, we could recruit a young scientist with good writing skills who could write regular J/DM research digests1.We could also try to create positive synergies with our sister society, the Society for Judgment and Decision Making, by, for example, organizing a joint EADM-SJDM workshop on “hot” topics that might also be of interest to the general public.

There are many things to do, and many others not yet thought of! So, please, do not hesitate to use our webpage (or to contact me or members of the Board) to offer your comments and your assistance.

Note 1: Thanks to Gaelle for suggestion.

Weighting value and fit in academia

Written by Ilana Ritov

I would like to share with the readers my thoughts about three different issues I have recently been asked to consider and express my opinion about. I believe many of us encounter these questions, and some may have very different answers. The first issue involved hiring new faculty. Candidates were considered for a job opening in my department. As is so often the case, two leading candidates emerged. One of them is doing highly interesting work, and pursuing issues that seem to me important. The other’s work is somewhat less exciting, but is considered to better fit the departmental “needs”. I argued in favour of the former candidate, apparently weighting the intrinsic value of theresearch over and above the matching of the candidate’s interests with those of the department.

The second issue concerned a paper submitted to the journal Judgment and Decision Making, in which I serve as an associate editor. I found the paper highly interesting, as did the other members of the editorial board who read it. However, doubts were raised whether this paper should be published in a JDM journal. The paper did not examine choices, but compared evaluations of health related issues across countries and expertise levels. The decision whether to accept the paper for publication clearly rests on consideration of quality (in this case interest) vs. fit.

Finally, another problem I had to consider recently is whether to allow a student in the conflict management program I chair to take, as an elective, a class about “urban planning from the perspective of sub-populations”. The class would (hopefully) be stimulating and could provide a background that is relevant to some conflict management analyses, but it is not directly related to the core of the program. The student wanted to take the class because she was very interested in the topic. I thought this was a good enough reason, and approved her request.

Needless to say, the three problems are very different in many respects. However, thinking about these three problems simultaneously, I realized they all involve weighting of two major attributes: intrinsic value and fit. Intrinsic value, in our domain, typically refers to how interesting we find the object, be it a research program, an individual paper, or a specific class. The fit is the degree to which the topic matches some pre-defined domain characteristics. More precisely, we think of the extent to which the topic is close to the prototypical exemplar of a category with fussy boundaries.

One factor that has been shown to affect attribute weighting is ‘evaluability’. The easier it is to evaluate an attribute the greater the weight it carries. Perhaps due to the interdisciplinary nature and vague boundaries of our field, it seems to me that we as JDM-researchers find quality easier to evaluate than fit. This suggests that I may have assigned too much weight to quality/interest relative to fit.

Do I overweight one attribute relative to the other? A quick search of the vast literature on attribute weighting did not yield any clear conclusions. Incoherent preferences related to changes in attribute weighting are abundant. However, perhaps due to some self-serving bias, I cannot easily think of another framing in which my preferences with respect to the choices described above would have been different.

“Cool stuff” vs. “incremental” in JDM research

Written by Ilana Ritov

In my previous column I argued for weighting intrinsic value over and above fit. One of the examples I gave involved an editorial decision about a paper. I suggested that the main goal of a journal should be to publish interesting papers. In this column I want to raise the question of what an interesting paper is or should be. This question is also linked to the increasingly criticized criteria for publication.

A few years ago, in a conference that brought together social psychologists and JDMers, I overheard a group of JDMers criticizing the “merely illustrative role” data seems to play in the mostly theoretical talks of the social psychologists, while the social psychologists, for their part made fun of the “found an effect” talks of the JDMers. This exchange may have been incidental, reflecting the views of the individual researchers more than the characteristics of their domains. However, I do find myself wondering whether the current JDM research is really becoming more and more the “found a (bizarre) effect” type?

In his recent paper in Perspectives on Psychological Science Paul Rozin suggests that in evaluating empirical papers, too much emphasis is given to faultless experimental design, at the expanse of the contribution of the research to our understanding of human behavior ( When we find an effect, he says, “we are not rewarded for looking at the generality of the effect. Is it a fragile result of a carefully selected set of parameters? Or is it robust and operative across many situations and/or populations?” In the same paper Rozin expresses a critical view of our field’s overarching embrace of hypothesis-testing methodology. While I do not share his view regarding the role of hypothesis testing, I believe Rozin’s critique of the insufficient weight assigned to establishing the robustness of phenomena is on the mark. Reexamination of the highly conspicuous data on “the benefits of unconscious thinking” provides an exemplary exception, and a demonstration of the need for such research (Gonzales-Vallejo& Phillips; Calvillo & Penzloza; for a meta-analysis see Acker

I believe that the “found an effect” trend is at least partly driven by the policies of the top journals, most notably “Psychological Science”, the flagship journal of APS. As the editor of Psychological Science described it, he would like to publish “…the type of paper you would want to go down the hallway to psychologists who are not in your specialty area and say, ‘Look at this! This is really cool stuff’”. (

But what is “cool stuff”? Granted, much of the literature is about exploring the causes and boundary conditions of effects. However, a complex analysis showing that a meaningful non-trivial effect occurs under some conditions but not under other conditions is likely to be dubbed “incremental”, certainly less “cool” than a surprising counterintuitive simple effect. While most of us, including myself have a taste for the counterintuitive, “cool stuff” that appeals to a large audience seems too likely to be the result of simplified overgeneralization or disputable analyses and could turn out to be more misleading than enlightening. Thus, the wish to appeal to a wider audience, and the considerable benefits that publishing in such journals entails, often results in a chase after this illusive “hit”.

Responding to similar sentiment of discontent with the way ideas and methodological issues are treated within JDM, Andreas Gloeckner and Ben Hilbig proposed a special issue of JDM journal on “Methodology of Judgment and Decision Making Research” ( The special issue they will edit will be asking whether it is sufficient to investigate effects, or do we need more complete models and ways of testing that would allow us to select between competing models. I hope this special issue will help elucidate some of the more fundamental methodological questions in our field, and will promote further the discussion of what the ingredients of an interesting and valuable paper are.

The future of EADM

Written by Robin Hogarth

As a professional organization, EADM is a strange animal. It comes to life every two years for the SPUDM conference and then essentially hibernates in the interim. In fact, SPUDM predates EADM and it is important to recall that EADM was created to ensure the continuity of SPUDM conferences. So perhaps that’s all it should do?

And yet, several members feel that EADM should be more than just a support for SPUDM. Some question – with no little justification – the return they get for their annual membership dues. After all, SPUDM conferences are supposed to be self-financing.

Last year, as President of EADM, John Maule instigated a series of reflections on this topic amongst the EADM board members. As your new President, I reported on the substance of these discussions at the recent business meeting in Warsaw at SPUDM 21. However, few members attended the business meeting – and since I feel that we had some important things to say – I am taking this opportunity to report on what we said and to solicit your aid.

Attendance at SPUDM conferences – as well as the high quality of the many contributions – attests to the interest and talent for decision making research in Europe. However, this talent and interest is not matched by institutional support. One reason, I feel, is that we are all so busy doing our own “thing” that we fail to see how we can create synergies for all. For example, we miss out collectively on the many individual successes of our members. I strongly believe that when one of our members is successful professionally we should all rejoice in the achievement and literally take and enjoy some of the credit. A further important problem is that we lack information about what is going on in different parts of Europe and people from outside our organization have very little idea about what we do.

Given these issues, let me be more concrete and specify what the Board considers long-term goals for EADM that go beyond just supporting SPUDM conferences. There are three main goals:

  1. To create more opportunities for research funding for our members. Currently, this is difficult because each country in Europe jealously deals with its own funding and we need to compete with established disciplines. However, with the advent of the new European Research Council that hopes to operate like the National Science Foundation in the US, things might change – see Clearly, EADM must be aware of what is going on here and be prepared to intervene if necessary, e.g., in the short-term let the ERC know that we exist!
  2. To create positions in academic and related institutions for decision researchers. As anyone involved in placing recent PhD’s on the academic job market knows, Europe is not a seller’s market. There are many barriers and difficulties that result from both our nationalistic tendencies and the lack of regular decision making positions in academic departments.
  3. To have the input of decision researchers in important policy decisions affecting our lives as European citizens. As you are no doubt aware, it is quite normal in many policy debates to seek the input of academic economists and sociologists. Moreover these social scientists are typically willing to provide opinions on issues where, in fact, the findings of decision research might be more relevant. Consider, for example, providing people with information about risks, product safety, and other related topics.

In short, the goals of the Board are to increase the image of decision research in Europe – to have positive effects on research funding, academic positions, and influence that reflects our unique knowledge.

These goals were well-received by the few members who attended the business meeting in Warsaw but the real question is how to achieve them. In the short-term, several actions can be taken:

  1. Initiate discussions with the new European Research Council. Your President has some contacts here and will follow up on this.
  2. Continue to fund small conferences such as we have been doing for the last two years. However, people sponsoring such conferences will be required to investigate their PR potential (see immediately below).
  3. Investigate ways in which EADM can use PR to publicize SPUDM, the small conferences, work done by EADM members, and any other newsworthy activities. John Maule’s son has a small PR firm in London and is willing to help us on this pro bono (the only cost is that he should be allowed to advertise EADM as one of his clients). Clearly we are at an early stage on this project – help is needed!
  4. Develop an attractive and active webpage. In today’s world, we believe this to be essential. The webpage should be something that members access on a regular basis, where you find up-to-date information about what research is going on, funding opportunities, job opportunities, interesting ideas for teaching, and so on. The list of topics is limited only by our lack of imagination. In short, the webpage should become a “living newsletter.” In early brainstorming on this idea, we also thought of having different access points for different people who might be interested in our webpage – members, university administrators, the general public… To move things forward, we have appointed GaëlleVillejoubert to lead a “task force” to develop a web that we can be proud of. So, if you have ideas, please contact Gaëlle. As President of EADM, I strongly believe that it is in our collective interest to allocate some of our budget to this project. The webpage is our face to the world.
  5. I also intend to discuss with Board members of our sister society, the Society for Judgment and Decision Making, whether there are any ways of creating positive synergies between our two organizations along the lines mentioned above.

Finally, if you have any reactions to the above, please contact me or any of the Board members. Our goal is to promote decision research in Europe.